When someone asks ChatGPT, Claude, Perplexity, or Gemini "what's the best X?", a few brands get named — and most companies have never checked whether they're one of them. Somya Goyal built Stellarcast to change that: a platform that watches how your brand shows up in AI answers, diagnoses why you're missing, ships the fix, and then proves the needle moved.
After 15+ years in quality engineering — eight of them at Accenture, then leading QA and building validation frameworks for AI systems — Somya is a first-time founder building Stellarcast in the open from India. In this conversation with host Jeremy Rivera, she breaks down why AI citations are a different game from search rankings, why "AI is confidently wrong" about so many brands, and how a continuous monitor-diagnose-execute-prove loop beats the one-time audit.
"Visibility in AI is simple. Make your brand easy for AI to find, understand, and read. That is the new name of AEO, in very simple English."
— Somya Goyal"Ranking is different and citation is different. AI citations overlap Google's top-ten links by only fourteen percent."
— Somya Goyal"Most brands have never read what AI says about them, and sometimes AI is confidently wrong. It cites data that's maybe two years old — the pricing, the reviews — even after a lot of fresh data."
— Somya Goyal
Unscripted SaaS is hosted by Jeremy Rivera. Catch more episodes at unscriptedsaas.com
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